Service Now

Crafty installations and brand imagery come together to create an identifying brand experience—celebrating Service Now’s commitment to Making Work, Work Better.

ServiceNow is a company that provides service management software, with their main motto being – Making Work, Work Better. Their pact with creating smarter work solutions run in congruence with the design approach for their new office space. 

Inspired by their driving principle, we created a brand experience consistent with India’s Indigenous models of efficacy — smart solutions, hard work & artistry.

The office is highlighted with graphic-installations that blend the tech industry, tools of the trade, local art-forms and company values. Whether it's binder-clips creating tapestry, or USB cables creating brand imagery, the design experience draws parallels between Indian craft and company intent.

Role : Creative Lead
Director : Bhushanraj R